Rockridge Business Improvement District
(RDA) Membership Information
BIDs & PBIDs generate sum $4+ million in a private-sourced and controlled funds that are currently being utilized in Oakland on an annual basis. The RDA formed in 2000 with a annual working budget of approximately $150K.
WHAT IS A BUSINESS IMPROVEMENT DISTRICT (B.I.D.)?
A private-public consortium
A product of motivated businesses owners
A geographically-defined special assessment district
The act of enhancing not replacing Oakland city services
Self-assessed and self-governed special services, activities and programs
A coordinated effort to respond to the needs of our community
A proven method for maintaining and growing our business district
A tool for economic development
The RDA picks up where the city leaves off
We provide the special services desired and needed by business owners to drive consumer spending and branding of our district, thus gaining a stronger identity. In a time of overwhelming local, state, and national deficits, these enhanced benefits are the most efficient and effective means of ensuring that dedicated funds stay and are spent within our district.
BID's provide services every business district and property needs but that will not be funded by the City of Oakland. The result is self-funded programs to strengthen the image of our district that the city could not offer. We do this with such tools as marketing efforts that include business directories, advertising, website, street fair, holiday celebrations, safety enhancements, banner program, and more.
Read about the history of the RDA on page 5 of the June 2021 edition of the Rockridge News.
RECENT and ongoing RDA projects
Rockridge Rock-N-Stroll second Saturday event series.
College Avenue holiday lighting and decorations
Assist property owners to fill and activate vacant storefronts; partner with a local art organization for installations in vacant storefronts
Major holiday and holiday season (Thanksgiving - New Years) paid marketing and earned media to drive consumer spending
Partner with Visit Oakland, City of Oakland, and other organizations to promote Rockridge to locals and Bay Area visitors
Produce the Out & About street festival and other events to bring foot traffic to the area
Maintain a current business directory online promoting members and their events and news
Promote member businesses on social media platforms
Tree trimming, removal and planting on College Avenue
Remove blighted and broken/hazardous newsstands and abandoned bus shelters
Repaint streetlight poles
Procure street cleaning services
Purchase and maintain public trash receptacles
Collaborate with peace officers and business owners to promote a safer district and reduce crime
Coordinate with local government and merchants on issues ranging from street paving, to parklets, to public safety
Fees Assessment Table
If your business is located within specific addresses, you are assessed a fee annually, in addition to paying your City of Oakland business taxes. This supports the efforts of the Rockridge District Association, a Rockridge Business Improvement District.
Annual Gross Receipts as Reported to the City of Oakland
Note: Assessment fees have not increased since their inception in 2000.
are you included? RDA address boundaries:
STREET [ADDRESS SERIES]
62nd Street [307]
Broadway [5050, 5152, 5100 - 5301 (odd numbers only)]
Chabot [6201]
Claremont [6076 - 6250]
College [5231 - 6323]
Florio [6201]
Keith [5655]
Manila [5400]
Miles [5697 - 5699]
Oak Grove [5723]
Click on the map below to open in Google Maps. The map represents general boundaries; please refer to the specific addresses above.
Are You a New Business to the District?
Welcome! We can temporarily include your listing in our directory and marketing efforts pending your first assessment payment. If your business falls within the boundaries, fill out the form below: